How it All Began
Moxie Mats was founded in July 2020 during a period of personal reflection as our founder Stephanie prepared for knee surgery. While perusing Pinterest at 3 AM, she stumbled upon a pin that had funny sayings that resonated with her. Spontaneously, she shared them on Facebook, recognizing the shared insomnia of the Covid era. To her surprise, the post garnered 150 shares and 75+ inquiries about purchasing. Amidst the flurry of comments, the demand for hand painted, personalized doormats emerged, igniting the realization that she’d tapped into a niche market.
Moxie Mats was born.
Intrigued by the unexpected demand, Stephanie embraced the challenge, adopting the mantra: "Do what you can with what you have, and when you know better, do better." With minimal business knowledge but a determination to succeed, she embarked on a crash course in product based entrepreneurship, consulting Google and YouTube University for guidance.
Driven by the influx of orders, Stephanie swiftly procured raw materials and set up shop in her modest 632 sq ft apartment, later upgrading to a storage unit to accommodate growing inventory and miscellaneous supplies. As demand continued to surge, Moxie Mats relocated operations to a home with a spacious garage, which served as our headquarters for over a year.
The evolution of Moxie Mats saw us venture into physical retail, briefly occupying a space in Ponce City Market in Atlanta, GA before refining our brand identity and finding our current location in Atlanta’s historic West End. Nearly four years later, our commitment to quality craftsmanship and originality remains unwavering.
What sets Moxie Mats apart?
- Hand-painted with care, our doormats boast lasting vibrancy and are guaranteed not to fade.
- We specialize in crafting witty and unique sayings, ensuring each doormat is one-of-a-kind.
- With a rotating selection of over 250 designs on our website, we're constantly innovating and releasing new creations to keep our customers delighted.